Mother May I? is my Senior Capstone Project from Champlain College in Burlington, Vermont. It serves as an online resource to raise parental awareness of commercialized childhood. Parents would be able to find information about the consequences of character associations and commercialism promoting the products they purchase for their children as well as links to articles and studies pertaining to those topics.
The idea for Mother May I came from the site: Campaign for a Commercialized Childhood, the only national, organized coalition advocating to reduce the impact of commercialization on childhood. Mother May I? works as a supportive resource for Campaign for a Commercialized Childhood to aid in raising awareness of the consequences of media and corporate control over childhood.
All photography is original property of Aurelia Godard.
Postcards will get directly to parents of primary school students. They are meant to get parents to associate the resources to their own children in a much more direct sense than cause and effect situations by giving the issues an identity.
Informational cards associated with the sections of the site would be handed out at conferences or in school buildings and day cares associated with Mother May I? and a Campaign for a Commercial-Free Childhood.
Brand IQ gives a preview of the information the visitor will find on MotherMayI.com and references on where to find the articles.
The resources page serves as a bibliography as well as a comprehensive collection of all articles that have appeared on the site, even after being exchanged for updated resources.
A Facebook page allows another avenue for viewers to reach the site and serves as a resource for posting articles and updates from the site for subscribers who do not visit the site regularly. Also, people love to show their “Likes” to their friends, so awareness is spread much more quickly than it could be through mailers.
The eNewsletter is provided to keep the visitors up to date, especially those that are not on Facebook and therefore would not otherwise receive updates. In addition, it allows subscribers to see the changes for the month in one place.