The Healing Hands is a Reiki studio in Connecticut. Reiki is an ancient art of touch therapy. The practitioner channels energy through her hands to relax, purify, and cleanse.
Design Strategy
The logo visually incorporates qualities associated with The Healing Hands: harmony, balance, fluid energies, relaxation and tranquility. Flowing lines, circles and rounded shapes are introduced to create this relationship between the elements of the logo. The angel is the primary focus given the personality and preferences of the company owner. The subtle line weight variations add a touch of movement and a slight vibration to the angel that mimic the flow of energy involved in reiki. The details at the crown of the head suggest the involvement of chakras without explicitly depicting them.
Colors associated with healing and chakrahs are referenced in the palettes that emerged within the design process. The client suggested pinks, yellows, and greens along with light, calming colors. The palettes incorporate several shades and combinations to explore the qualities that color can add to your brand.
In keeping with The Healing Hand’s previously mentioned qualities, the typography was chosen based on balanced letterform and style. Additionally, san-serif fonts remained a primary focus as they tend to appear less heavy.
