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Motorist Awareness Campaign

Continuing my work with Local Motion, I worked with the Outreach and Education Manager to help develop a campaign to help motorists be more aware of bicyclists while they are sharing the road.  This project consists of a series of images as 11 posters, 11 yard signs, and 2 CCTA bus spots. They’ll be popping up around the Burlington, Vermont area soon! The image of the bus spot was provided to me by Local Motion, the image of the posters and yard signs are mock ups to show the designs in use. They have not been displayed yet.

DESIGN REASONING
Wanting to keep a bold, clean imagery to the campaign with a style consistent to past campaigns, I used the same font in The Stencil Project. The yellow calls back to the Safe Streets project logo while remaining a symbol of caution and increased awareness.

Original photography by Doug Goodman.

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